August 18, 2011 · 1:02 pm
OK, so maybe it’s not red carpets every night and maybe I don’t put on a tux or white dinner jacket each evening to dine. However, like most of you, I have a life. I have friends with whom I stay in touch beyond Facebook. I have business associates with whom I correspond beyond email. I sometimes need to express myself in more than 140 characters and sometimes people want to take what I have to say, give it some thought, and answer me back in a few sentences. I have a family and occasionally we speak. The funny thing is, it turns out I’m not the only person like this and the folks like me are of all ages.
What’s promoting the rant? Continue reading →
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Filed under Reality checks, Thinking Aloud
Tagged as digital, Digital marketing, digital media, facebook, google, ITunes, life, life lessons, Reality checks, Spotify, YouTube
August 17, 2011 · 9:11 am
Image via Wikipedia
Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it. I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.” Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base. However, that leads to the inevitable question about what happens when the dog catches the mail truck: once you’ve attracted fans and followers, what happens? Continue reading →
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Filed under Consulting, digital media
Tagged as business, Company, Customer service, facebook, Internet marketing, LinkedIn, marketing, Marketing and Advertising, Social business, Social influence, social media, Social media marketing, twitter
August 16, 2011 · 11:14 am
Cover of Jimmy Durante
When I started my career in media I worked for a content distributor – the station division of a national TV company. We bought programming from content creators and used our distribution system to put it in front of consumers. Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses. Our business was to buy content and sell eyeballs and it was a very good business indeed.
By the time I had moved over to the network side, 10 years later, the business has changed a bit. Networks now produced some shows and invested in others. The business was still primarily about distribution but things were starting to change. And now? Continue reading →
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Filed under Reality checks, What's Going On
Tagged as abc tv, Arts, digital media, Distribution (business), Fox Broadcasting Company, hulu, Hulu Plus, Jimmy Durante, Mass media, media, Media proprietor, Online Media, Streaming media, Television, Television network
Consult Keith 