Monthly Archives: June 2011

What Looks Good

Produce Stand

Image by vgm8383 via Flickr

For today’s Foodie Friday Fun, I want to talk a bit about shopping. I don’t know how you shop for food but I generally don’t go with a list. Oh sure, at my age I write a bunch of stuff down so I don’t forget things that I need to buy but they tend to be the non-food items or staples for the pantry.  The menu is generally dependent on what looks good.  Of course I have a vague idea of what I want but I’m rarely married to a menu.  This drives the other shopper in the house (to whom I really am married) crazy, especially when she’s the one going to the store and the meal instructions are “buy what looks good.”

 

Of course, you just know that there’s a business point lurking in here… Continue reading

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Filed under food, Helpful Hints

We’re All Yentas

This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading

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Filed under digital media

Faulty Assumptions

Birthday cake

Image via Wikipedia

I was wandering the Hallmark aisle this morning in search of an appropriate canned sentiment to give to the Mrs. in honor of her birthday. Unlike many holidays which seem to have been created specifically for Hallmark and various retail segments, I celebrate birthdays, especially those other than my own.
As I was sorting out the card options, I heard a phone ring. Actually, it didn’t “ring” in the traditional sense; it played. MC Hammer, to be specific. His 1990 hit “Can’t Touch This.”  And that’s when the business point hit me. Continue reading

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Filed under Helpful Hints, Thinking Aloud

Better Late Than Never

Isn’t it nice when the lights go on in a CEO’s brain? It’s even better when what those lights illuminate is a point so simple that even dimwits like me got it quite a while ago. That happened the other day and I almost drove off the road when I heard the report on the radio (yep, I still listen to good old news radio even if it’s side by side with the newer satellite flavor).
But let’s slow down and explain and see what you think. Maybe it’s even instructive! Continue reading

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Filed under Huh?

Yes, But Why?

Mobile phone evolution

Image via Wikipedia

There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading

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Filed under digital media

Stinking Up The Joint

Skalldyr

Image via Wikipedia

Finally Friday, and with it comes our weekly food-related theme.  This one won’t be as pleasant as some but hopefully it gets you thinking (and eating) a little better about seafood specifically and all food in general.

Oceana is an organization founded to protect the oceans.  They issued a report on seafood fraud recently which I found to be eye-opening although, unfortunately, unsurprising.  I want to highlight one point and see if you agree with me that it leads to a bigger business point. Continue reading

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Filed under food, Helpful Hints

Overcoming Your Brand

I meant to write about a something I read a couple of weeks ago and of course I forgot about it.  Better late than never, hopefully.

The piece was a blog published by NPR about  readership of media outlet websites.  As it turns out, users are turning to websites belonging to cable TV news ahead of websites for newspapers.  I wasn’t really surprised but it raised a thought I’d like to share and about which I’d like to get your take. Continue reading

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Filed under digital media, Thinking Aloud