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One of my favorite movie scenes is also one of my favorite business conversations. No, the subject isn’t business but it makes a terrific business point and I thought I’d share it with you today.
The movie is Butch Cassidy and the Sundance Kid and it’s from 1969. Even though 41 years have passed since it was released, the lesson is timeless, as is the movie: Continue reading
Filed under Uncategorized
One of the things I discuss fairly often with clients is measurement. We chat about things such as “What do we measure”, “why do we measure it”, and “what constitutes success.” As you might imagine, with every marketing dollar being scrutinized (rightfully so), figuring out ROI is job one for folks like me who are gone with the wind if the results aren’t there.
Well, sometimes the results aren’t there, despite the best efforts of everyone involved. I’ve always felt that marketing, and digital marketing in particular, is a process of continuous improvement rather than a series of one-time events. However, that view isn’t always shared, especially in light of “fix it NOW” thinking on some senior management‘s part. That’s short-sighted and misdirected in my book. Let me explain. Continue reading
Filed under Consulting, Helpful Hints
There’s a certain tendency in today’s hyper-segmented media environment to want to scream louder than the next get to get noticed. To a certain extent I suppose it’s part of the game along with the apparent contest of who can say the most outrageous things. I guess the more “out there” or offensive the statement the higher the chance of it going viral. I don’t necessarily fault those who do it – you guys can make a list pretty easily – except when they make things up and label them as fact. Not great in media and really bad in business. Continue reading
Filed under Consulting
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