I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Monthly Archives: January 2011
Worst Cooks In America
Finally Friday! That’s the good news – more snow is the bad. We, however, will focus on food as is our custom to end the week.
There’s a show on the Food Network called Worst Cooks in America. The premise of the program is that 2 professional chefs teach incompetent amateur cooks basic culinary skills and if the amateurs don’t learn they get tossed off the show. Not that I’m a pro, but the contestants they brought to the program seem to have trouble making toast or peanut butter sandwiches. The show is fun even if one wants to feel a bit better about one’s own meager skills but it turns out there was a business lesson as well. Continue reading
Filed under Thinking Aloud, Uncategorized
Smart
If you’re like most people you’ve been interviewed for a job at some point. Maybe you’ve even done the interviewing. It’s one of the most important things we do as managers and the ability to do interviews that successfully separate great candidates from merely good candidates is worth a lot to your employer.
I’ve done many interviews over the last 30 years and hired quite a few people. Inevitably I ask them a question which I’ve found very useful in the process and I thought I’d share it with you today. Continue reading
Filed under Consulting, Helpful Hints
Consult Keith 