I’m sure you read about the change of command at Google last week. The CEO stepped aside (is it down or up?) to let one of the founders run the company again. That’s not particularly unusual in the business world. Except that it’s Google. Aside from the fact that it’s a huge company with major impact on just about everything digital, there was something in the aftermath of the announcement that caught my eye and raised a point I’d like to share. Continue reading
Monthly Archives: January 2011
Believing In Your Product
One of the first things you learn in sales is to believe in your own product. Some folks call it eating your own dog food but the basic idea is two-fold. First, if you’re going to foist something on a customer you should be willing to be that customer yourself. Second, it’s a great way to do usability testing and in sales, it helps you discover selling points that may not even have been designed into the product plan.
I’m a big fan of the process and was really impressed when I read about what I consider to be the ultimate instance of belief in a product: one that literally puts your life on the line. Continue reading
Filed under Consulting, Helpful Hints
Magic
Is there anyone you know who isn’t fascinated by magic? Whether we go back to wizards in ancient courts or right to today with Penn and Teller, David Blaine, or Chriss Angel, I think most people enjoy a good magic trick. Inevitably, you find yourself uttering “how did he do that?” out loud. Well, it’s pretty easy to find out how they performed the trick. A quick search and we know it all. Or do we? Continue reading
Filed under Consulting
Consult Keith 