The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading
Monthly Archives: December 2010
Asking The Right Way
I’ve been at this blogging thing going on three years now. I know – you’d think I’d run out of things to say but there are an awful lot of random thoughts bouncing around my head. Besides, lots of folks are really helpful about suggesting topics when I feel as if I’m running out of ideas (and you should feel free to do so).
Hopefully because I’m interesting but maybe because I’ve been at it a while, some of the folks suggesting topics are paid to do so. That’s right – PR folks who want me to write about a book their client has written or some great new product they’ve released. I got three of these yesterday (a typical day) and what was great is that one of them actually asked the right way. Continue reading
Filed under digital media, Helpful Hints
Built To Last
Suppose it’s just not even 20 years ago and you’ve built Prodigy. You and Compuserve pretty much dominate the on-line world through your dial-in walled gardens. There’s this new kid on the block – America On Line – who is off on the horizon and the three of you are all running what I like to call the “peep show” model: the longer users stay connected, the longer the meter runs and the more you take in. Great business. Until it wasn’t. Continue reading
Filed under Thinking Aloud
Consult Keith 