Monthly Archives: May 2009

Not So Spry

Yesterday, I had one of those nasty experiences that teach us a lot about good business practices. The story I’m about to tell you doesn’t contain much in the way of news but it does serve to remind us all about a few areas of best practices.

I use Spry to host my web site and my company mail. I access my mail via Thunderbird, Gmail, or my Blackberry depending on where I am and on what computer.  When things became, as they say in the movies, “quiet…too quiet”, I dug a little deeper. Continue reading

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Filed under Helpful Hints, Huh?, Reality checks

We Win

If it’s a win-win situation
Then why am I feelin’ so blue
You win, I win, we lose

Kenny Chesney

It’s always interested me when people talk about “win-win” deals. The reality is that most of the people I know mean “I get what I want and you don’t have to give up much more than you want to” when they use that term.  It strikes me that taken to an extreme, the notion of “I win, you win” got us to The Civil War, as the North ended slavery (win) and the South decided to go someplace where they could preserve it (win). Of course, the collective “we” lost. Continue reading

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Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading

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