Monthly Archives: March 2009

Sugar Isn’t Sweet

American Idol
Image via Wikipedia

I admit it:  I’m an American Idol addict.  I watch every week – both nights.  OK?  You’ve got my secret vice front and center.  You happy now?  Oh wait – maybe that’s not my secret vice.  Maybe it’s really that I keep finding business lessons in fluff such as Idol! Continue reading

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Filed under Consulting, Helpful Hints, Thinking Aloud

The Big Idea

I did pretty well in school, at least academically (we can talk about the social stuff another time).  The reason I bring this up is not to pat myself of the back but to use that record as an example of what can happen when one gets focused on The Big Idea.  My method of getting through school, and college in particular, was not just to read a lot and study.  Frankly, there was too much reading to do, too many notes to digest, and not enough time to do all of the other things (be on the radio, make music, write for the school paper, etc. – what, you thought I meant party??) I wanted to do in college.  So after the first week of class I would go to the professor and ask a very simple question: Continue reading

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Filed under Huh?, Uncategorized

Speakers, Sellers, & Seekers

One could have a very busy business life and do nothing but go to conferences.  It seems as if there is an “important, major” conference going on 24×7 and while I keep hearing that the economy has curtailed them, I’ve seen very little evidence of it.  As soon as something begins to gain traction in the marketing or media world, BOOM – a conference .  Think I’m kidding?  Do a search on “social media conference” and see what you get. Continue reading

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Filed under Uncategorized