Tag Archives: The New York Times Company

I’m not sure if this goes into the “well DUH” file or if it’s actually a good reminder. You’ll have to tell me. I’m talking about the FTC‘s publication of some new guides for bloggers with respect to disclosing relationships they may have with those companies or products they review. In a nutshell, bloggers are advised (they’re not actually rules or pay a fine) to say if they’re being given free product or paid somehow for their review by the reviewed entity. Those same standards don’t apply to “traditional” media such as newspapers. There is a good explanation of the arguments here and of course the blogosphere is buzzing but to me it’s a whole lot of “so what.” Continue reading →