Tag Archives: social media

Answer Me!

Image representing Twitter as depicted in Crun...

Image via CrunchBase

We’ve talked a lot over the last couple of years in this space about companies and social media.  We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done.  Social media is a commitment; it requires support and maintenance.  You’ve been with me on that, right?

Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day.  But maybe I’m overreacting – let’s see what you think. Continue reading

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Filed under digital media

We’re All Yentas

This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading

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Personal SEO

Ensure Website Visibility With Search Engine O...

Image by hongxing128 via Flickr

You might have read or heard about Search Engine Optimization or SEO for short.  While it’s not the focus of my consulting practice, it is one of the areas in which I offer advice.  In a nutshell, it’s about getting found.  I mean, when one thinks about how much STUFF is out there on the interwebs, climbing to the top of the results pages people get when they search for various information is kind of important.  After all, when was the last time you made it to page 3  of the search results?

So that’s kind of the answer to why one might want to practice SEO.  But I think some basic SEO principles apply to you as an individual and not just to your digital life.  Let’s see if you’re with me. Continue reading

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Filed under Helpful Hints, Thinking Aloud