Have you ever spent time on a simulator? This is the time of year when I find myself doing just that: using a treadmill instead walking in the fresh air, hitting balls on an indoor range instead of the golf course. Maybe you play Wii Sports or something using the Kinect. There are all kinds of devices which simulate a real-world experience. They have them in business too, and they suffer from the same flaws. Continue reading
Tag Archives: Reality checks
Naming Rights
What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Filed under digital media
So Long Mobil
The very first credit card I acquired was from Mobil Oil. They offered one to college seniors and I had a car. I’ve had the card ever since (and that’s 35 years for those of you counting). My father-in-law actually worked for a division of Mobil for at least that long as well, so there’s a definite reason to be loyal to that brand.
I like to think my family is the kind of customer a gasoline company would want – four cars, a fair amount of driving out here in the suburbs. So what happened over the weekend which cost them our business is kind of weird. But I’ll let you judge. Continue reading
Filed under Helpful Hints, What's Going On


