One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading
Tag Archives: planning
The Trouble With 5 Year Plans
Filed under digital media
Warning Shots
According to Wikipedia, the term “warning shot (in nautical terms, often called a shot across the bow) is a harmless artillery shot or gunshot intended to call attention and demand some action.” We get them in business too but you’d be surprised how often people aren’t paying attention. What’s less surprising is how often the warning shot is followed by the real thing – something that sinks your business boat. In fact, the echoes of some recent shots can still be heard – real fusillade to follow. Let me give you a few examples: Continue reading
Filed under digital media, Helpful Hints
Memory
I don’t know if you watched the 60 minutes story last night on endless memory. You can see the first part of the story here and there’s a link to the second part on the player. In a nutshell, the story shows 5 folks – including a famous actress – who have complete recall of every moment of their lives since they were kids. You pick a date, they tell you what happened. A lot of people think it’s some kind of parlor trick but the research clearly demonstrates that it’s real. I thought it was fascinating and I’d love to hear your thoughts. Of course, as I was watching, I had a business thought which I’d like to share with you as well. Continue reading
Filed under Helpful Hints



