I don’t know about you, but I can’t keep up with all of the great content that’s out there. I was reminded of that this morning as yet another podcast installed itself along side the other 15 hours of stuff I haven’t listened to yet. Those go along with the backlog of magazines I love but haven’t read (oh look, the summer grilling issue is out!), the TV shows lingering on my DVR (don’t tell me if Nucky is in jail yet), and the books stacked up like planes over LaGuardia. Which is why I find the data from eMarketer on tablets and smartphones disturbing. Continue reading
Tag Archives: Mobile phone
Taking The Tablet
There is an excellent, thought-provoking article in the current edition of the Sports Business Journal about tablet computers. The piece examines what effects the popularity of these devices have been across a number of sectors in the sports business. Sponsor rights, media distribution, and on-field use are just a few of the areas in which tablets are having an impact. Disruptive doesn’t begin to describe it.
Image via Wikipedia
One thing I did notice as the article ran through the issues (which I’ll discuss in a minute) is that the way in which many of the parties involved have tried to deal with this new round peg is to try to fit it in the same square holes as other things without much success. Let me explain. Continue reading
Filed under digital media, sports business
Yes, But Why?
Image via Wikipedia
There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading
Filed under digital media
Consult Keith 