Sorry about being away for 2 days – duty calls, kids – not that I don’t feel as if I have an obligation to you! In any event, as I was flying about I started to think about the differences between how entertainment used to work when we were kids and how it works now. It’s a lot more than the differences between lean back and lean forward. It’s changed not only the nature of how we consume things but what those things are. Continue reading
Tag Archives: media
Welcome to 2010!
Happy New Year! To start us off, I read two reports over the holidays that I found interesting and which set the themes that I think will dominate media over the next year. Of course they are about media habits and how this convergence thing is becoming more of a reality to more people. Obviously it’s been here for quite some time but it’s just now becoming mainstream enough of a technology that “civilians” (non-digital media experts) don’t look at you cross-eyed when you start to discuss it. Continue reading
Filed under Consulting, digital media
Smart Cars
This will be a brief post because I’m going to let the subject speak for itself. I write a lot about the changing nature of marketing, how smart marketers have realized a few important things have changed, and are acting accordingly. This is a great example of what I mean. Continue reading
Filed under Helpful Hints
Consult Keith 