The latest Nielsen Three Screen Report is out this morning. In a nutshell:
During 2nd Quarter 2009, the number of people watching mobile video increased 70% from last year and people who watch video on line increased their viewing by 46% compared to a year ago. In addition, the average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.
Great, except they’ve got it backwards. Continue reading
Filed under digital media, Helpful Hints
Obviously, I write a blog. When asked, I usually say it’s a blog about business, media and sometimes food. Now, those are fairly broad categories and I appreciate the fact that there is a lot of room under those categories to fit everything from content monetization (a favorite topic) to the 10 ways you can add twitter followers (oh, please). However, I’m not sure that handbags fit. Continue reading
Filed under Uncategorized
If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Filed under Consulting, Helpful Hints, Reality checks
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