Imagine if you had to walk in to every meeting totally unprepared (I know – some of you are wondering why that would be considered a stretch). You had no clue who the others in the room were nor what their agendas might be. In this age of immediate access to overwhelming amounts of information, you’d look pretty dumb, right? But what if you had no time to prepare since you’re always so totally busy? You, my friend, need some scouts. Continue reading
Tag Archives: marketing
Keywords
One of the more esoteric things I work on with clients is Search Engine Optimization or SEO. I’ll tell you upfront, as I do my clients, that I’m not an SEO specialist but the reality is that many of these folks are at 0 on a scale of 1 to 10 and I can get them to 6 or 7. If they want more help from there, we’ll bring in a specialist.
SEO for you non-search types is a variety of tasks that improve a site’s ranking in search engines. Since a huge percentage of web usage involves search, where you rank in the search results can have a big effect on your web success. Sounds technical and complex, right? Well, sorry to burst everyone’s balloon, but like many things in business, it’s actually fairly simple if you focus on one thing. Continue reading
Filed under Consulting, digital media, Helpful Hints
Opting Out
It’s nice of folks to follow me on Twitter and in general I follow them right back. What happens next has become interesting. Quite often, I get a direct message (which in my case leads to a text message on my phone) thanking me for the follow and urging me to do something (click here, read this, etc.). That’s when I opt out – I either unfollow them or report them for spam if most of their tweets seem to be spammy – and I gather I’m not alone. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 