Happy New Year! To start us off, I read two reports over the holidays that I found interesting and which set the themes that I think will dominate media over the next year. Of course they are about media habits and how this convergence thing is becoming more of a reality to more people. Obviously it’s been here for quite some time but it’s just now becoming mainstream enough of a technology that “civilians” (non-digital media experts) don’t look at you cross-eyed when you start to discuss it. Continue reading
Tag Archives: marketing
Smart Cars
This will be a brief post because I’m going to let the subject speak for itself. I write a lot about the changing nature of marketing, how smart marketers have realized a few important things have changed, and are acting accordingly. This is a great example of what I mean. Continue reading
Filed under Helpful Hints
Paris
Celebrity endorsement has taken center stage with all that’s going on in Tiger’s world these days. When you use a celebrity (or a sports league for that matter) in your marketing, what you’re really doing is borrowing brand equity. That’s why I find what this article points to as so confusing: why would anyone in the right mind want to associate themselves with this train-wreck? Continue reading
Filed under Helpful Hints, Reality checks
Consult Keith 