Sorry about being away for 2 days – duty calls, kids – not that I don’t feel as if I have an obligation to you! In any event, as I was flying about I started to think about the differences between how entertainment used to work when we were kids and how it works now. It’s a lot more than the differences between lean back and lean forward. It’s changed not only the nature of how we consume things but what those things are. Continue reading
Tag Archives: marketing
Welcome to the Machine
An important lesson in a very brief post. There’s a story in the Toronto Sun this morning about how Hockey Canada’s official French web site is full of translation errors. The blame is being placed on the fact that the site was sub-contracted out. Reading between the lines, and having been down the French translation road a few times myself, I know that there’s a temptation to use software to do the translation or to employ a non-native speaker. Continue reading
Filed under Uncategorized
Dixie Chicken
“Tell me a story” is a phrase you hear a lot as a parent. When the kids don’t want to go right to bed, they’ll use it to stall. When they are feeling anxious, they’ll use it to gain some calming certainty. Stories predate written history and telling them is an art form. We all know a few great jokes (many of which aren’t for this space in my case…). Told well, those can be great stories. When you set a great story to music, you have a great song. Continue reading
Filed under Uncategorized
Consult Keith 