Tag Archives: Marketing and Advertising

May 17, 2011 · 8:38 am

Whose Brand Is It Anyway

Her’s a question to start the day:  Does a brand belong to the company or to the customer?  Before you give me a knee-jerk reaction, think about it for a second.  Does “New Coke” ring a bell?  The company put out what it believed to be a better product and customers demanded that they restore the product to its former state.  That’s the best example in my mind but I’m sure you can think of others.

The reason I bring it up this morning is a video I watched from Shore Communications in which John Blossom and Peter Propp discuss the Microsoft acquisition of Skype and how it might affect both brands.  I’ve embedded the video below and you might want to spend 10 minutes to watch.  In the interim, here’s my take. Continue reading →

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May 16, 2011 · 2:03 pm

Monday Wondering

I’m not sure how you’re starting your week, but I’m beginning by checking out the latest from Adobe’s survey of  Digital Marketing Trends.  I know – what a fabulous way to start the week!  What’s interesting to me is not just what companies are planning to do in their digital marketing efforts but also what they have yet to do since those might be things with which they need a smart consultant’s help…

Thinking back a few years, studies such as these would often look at who was going to be making initial investments in digital.  There were always a lot of companies who were interested in it; a smaller number who were actively thinking about it; a subset of them were planning to do it, and finally, there was a small base of active users.  Not any more! Continue reading →

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May 12, 2011 · 4:27 pm

Weakened Warrior

Most of what shows up in our snail mail box is junk, bills, or magazines. However, once in a while something shows up which just compels me to share it. That happened the other day with the arrival of a “Rush Priority Express Letter.” It had to be important since it commanded the USPS to “Rush To Addressee” because it’s “Extremely Important.” Of course the colors of this missive are red, white and blue and there’s a picture of what appears to be an eagle (ornithology not a specialty here). OMG! OMG! And a business lesson too! Continue reading →

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