Tag Archives: New Coke

Stasis

I have an Android phone and I have quite a few apps on it.  If you use apps on a smart phone, inevitably you get prompted that there are updates available.  Sometimes, these updates provide real functionality changes or fix a bug.  A lot of the time, I’m finding that the changes are very minor – a color change, the screen layout – and the update is more annoying than necessary.  It reminded me of a post I wrote way back in 2008 on the subject of leaving well enough alone and I want to touch on that again.  Given some of what’s been going on in the tech world of late, I think it bears repeating. Continue reading

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Filed under Helpful Hints, Thinking Aloud

Whose Brand Is It Anyway

Her’s a question to start the day:  Does a brand belong to the company or to the customer?  Before you give me a knee-jerk reaction, think about it for a second.  Does “New Coke” ring a bell?  The company put out what it believed to be a better product and customers demanded that they restore the product to its former state.  That’s the best example in my mind but I’m sure you can think of others.

The reason I bring it up this morning is a video I watched from Shore Communications in which John Blossom and Peter Propp discuss the Microsoft acquisition of Skype and how it might affect both brands.  I’ve embedded the video below and you might want to spend 10 minutes to watch.  In the interim, here’s my take. Continue reading

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Filed under What's Going On