Imagine yourself driving down the highway at 65 miles per hour. Now imagine doing so while looking only straight ahead through the windshield. No rear-view mirror, no use of your side mirrors, your side windows blacked out. Kind of scary and very dangerous, with a high likelihood that you won’t see something that could fatally disrupt your little drive. “But I wouldn’t do that,” you say. I know. So why do people do it every day? Continue reading
Filed under Consulting, Helpful Hints
There are dozens of media trade publications and hundreds (thousands?) of blogs writing about the media business. For the past six months, nearly all of them have adopted this “world is coming to an end” mentality that seems to leave little choice for anyone selling online media but to drink heavily and abandon all hope of making your numbers. Continue reading
Filed under Consulting, digital media, Helpful Hints, What's Going On
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