Tag Archives: Language

Learning The Language

A fascinating report came out at the end of last month from The Pew Internet and American Life folks. This one has to do with the impact of an “always on” connection on young people and whether that impact will be positive or negative. You can read the release and the report itself here and there was a good summary of the study done here.

These are really the key points:

…many of the young people growing up hyperconnected to each other and the mobile Web and counting on the internet as their external brain will be nimble, quick-acting multitaskers who will do well in key respects.

At the same time, these experts predicted that the impact of networked living on today’s young will drive them to thirst for instant gratification, settle for quick choices, and lack patience. A number of the survey respondents argued that it is vital to reform education and emphasize digital literacy. A notable number expressed concerns that trends are leading to a future in which most people are shallow consumers of information, and some mentioned George Orwell’s 1984 or expressed their fears of control by powerful interests in an age of entertaining distractions.

I don’t know about you, but I spend a lot of time each day online and have for years.  There is no question it has an effect on one’s brain.  I notice how my thinking has changed – at times I feel more distracted because there are always a few other things I’m doing concurrently but I also notice that when I read offline I read the “above the fold” portion of articles (usually the lede and a few paragraphs) and then scan the rest – the mind gets restless.

My thought today is this.  Digital literacy has become something that young people learn as they do their native language.  Anyone under 21 has grown up using digital devices and their brains are wired to operate a connected environment.  Ever seen a three year old play with an iPad?  Kids are digital before they can read.  They also don’t seem to focus as well (coincidence that there is an epidemic of ADD?) and can grow impatient quickly.

That statement about the digital language is several implications.  First, we don’t think about where our native language comes from (other than those of us who study philology).  We just speak it. People know how to use the digital tools but have no clue how they operate (unless they’re engineers).  Sometimes I think we confuse speaking a language with studying one and treat people who do the former as if they’ve done the latter.  Second, when one reads articles about companies enhancing broadband wand WiFi availability in one area while others are abandoning those efforts in poorer areas, it makes me think about immigrants who can’t speak the language of a new country.  If you’re not speaking digital, pretty soon you’ll be treated as a different class.

Have a look at the study and tell me what you think (if you can focus long enough!).

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Straight Talk

There generally aren’t a lot of laughs available while reading the Sports Business Journal. On occasion there’s head-shaking; other times there’s amazement. Laughter? Not so much. Yesterday, however, I got a great laugh out of Terry Lefton’s column. Terry writes about sports marketing and is always a good read. His column entitled Time for some straight talk on marketing jargon – isn’t it? struck a topic that’s near and dear to me and makes a great point whether you’re in the sports business or not.

Every business has a vocabulary.  Doctors ask for forceps, not the “scissor-thingee”.  A short-order cook would respond to “two ruined with breath” and deliver 2 scrambled eggs with onions.  Obviously the language of the web – servers, routers, HTML, CSS, etc. is not widely understood outside of the digital world but makes communication possible within it.

That said, Terry does a great job of pointing out often the language that is used to provide clarity can also be used to obfuscate.  Whether it’s listening to a vendor pitch a product or to someone explaining why their strategy is a great idea, I’m always concerned when a lot of the language is the inbred vernacular that has neither real meaning nor for which there is a need.  I guess they’re just trying to establish their bona fides by using it, although I can rattle off legal language but it doesn’t make me a lawyer.

You must learn the language of business – that of your specific field as well as business in general.  However, learning how and when to use it is just as important as the vocabulary itself.  Otherwise, we end up with a situation like the one below, that Terry lays out far better than I can:

Even though the thicket of vernacular has become a pandemic problem, that doesn’t mean we’re ready to punt. After all, this could be a new benchmark. Still, optimization could be mission critical, since we’re a bit above our pay grade here.  Holistically speaking, if we can monetize this, it could be the best cross-platform paradigm since disintermediation.  Actually, it’s unclear that we have a clear line of sight on this, but ping me; we’ll calendar some time, ideate some scenarios, and hopefully move the needle. And we’ve gotten this far without even mentioning the obvious need for consumer-facing synergies.  So let’s add some bandwidth and let time be the variable; that’s the only way to ensure that this goes three-deep. At the end of the day, it is what it is.

So now that I’ve run that up the flagpole, are you saluting?

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If-Then

A roll of punched tape

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When I was in high school, I learned BASIC programming.  We connected to a mainframe computer someplace by using a phone coupler and dialing in.  There was no monitor; every interaction with the computer was typed on a long sheet of paper.  Programs were written and submitted via punch-tape.  I know – ancient history.  But some of what I learned is applicable today and I want to discuss on bit of logic coders use all the time which has business implications (or might even be a best-practice): the “if-then” statement. Continue reading

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