June 6, 2011 · 9:32 am
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There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading →
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Filed under digital media
Tagged as advertising, Advertising network, Business and Economy, digital media, InsightExpress, iphone, marketing, Marketing and Advertising, Mobile, Mobile phone, Mojiva, Retailing, Telecommunications, Website
April 20, 2011 · 12:25 pm
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There is a hugely alarming report in the Guardian today about the iPhone. In a nutshell, the device keeps a record of everywhere it goes. The file is hidden and is synched to your computer. Assuming you are the one carrying the phone, it becomes very easy to find out everyplace you’ve been once someone wanting to know your history gains access to your phone or your computer.
That’s bad enough but here’s what’s worse: Apple doesn’t seem to be collecting the data since the researchers found that the file doesn’t “phone home” or get otherwise used in the synching process. Which raises the obvious question. Continue reading →
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Filed under digital media, Reality checks
Tagged as advertising, apple, business, business thinking, facebook, google, IPad, iphone, Mobile, Mobile phone, Plug-ins, Privacy, RockMelt, Smartphone, The Guardian
April 14, 2011 · 11:05 am
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How about a little music this morning to provide the soundtrack to our daily business discussion? I think most of you are familiar with the basic rock beat of thousands of songs. You might be tapping your feet to that 4/4 beat as you read this. Or maybe you prefer 3/4 time – a typical waltz. If we add in 2/4 time – kind of a baby brother to 4/4 – and 6/8 time – maybe a big brother to a waltz – we’ve about covered most of the music on your iPod.
Then there are those who think differently and use 7/4 time. You’ve heard it – “Money” by Pink Floyd and “Estimated Prophet” by The Grateful Dead are the two best known examples. This is a time signature that feels familiar and yet it’s just a bit off. Sound like something you can use? Continue reading →
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Filed under Helpful Hints
Tagged as apple, Beat, business, business thinking, grateful dead, IPad, iphone, iPod, IpodTouch, management, managing, Music, pink floyd, Time signature
Consult Keith 