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We’re a culture that likes to take pills. Not necessarily as some form of recreation but as a fix for what ails us. I dont know what your experience has been with healthcare but most of the doctors I’ve had over the years tend to want to prescribe you a drug rather than dig down into the causes of something and discuss nutrition and lifestyle changes as a fix. That way takes time. Pills don’t. Do you think business is any different? Continue reading
Filed under Consulting, digital media
I’ve been at this blogging thing going on three years now. I know – you’d think I’d run out of things to say but there are an awful lot of random thoughts bouncing around my head. Besides, lots of folks are really helpful about suggesting topics when I feel as if I’m running out of ideas (and you should feel free to do so).
Hopefully because I’m interesting but maybe because I’ve been at it a while, some of the folks suggesting topics are paid to do so. That’s right – PR folks who want me to write about a book their client has written or some great new product they’ve released. I got three of these yesterday (a typical day) and what was great is that one of them actually asked the right way. Continue reading
Filed under digital media, Helpful Hints
Did you run into any friends this weekend? You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are. It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?” No one would really do that, right?
Wrong. Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day. So in no particular order, here are a few things they might think about doing differently. Continue reading
Filed under Consulting, digital media
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