I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Tag Archives: facebook
Why Learn?
Let’s start the year off with a question I’m sure you’ve heard if you have kids. It goes something like this: Why learn? “Why do I have to learn all this stuff in (math, history, chemistry – pick one) when I’ll never use it anyway?” The easy way out is to remind them that you had to labor through it and it’s the unfortunate lot of children that their play gets interrupted to acquire certain life skills. However, in an age when damn near everything anyone has ever learned is pretty much accessible via a search of some sort, and access to search is immediately available everywhere, why learn indeed? Well, here’s why, and it’s a business lesson as well. Continue reading
Filed under Growing up, Helpful Hints
Why Won’t You Leave Me Alone?
The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading
Filed under Consulting, digital media
Consult Keith 