There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Tag Archives: digital
Tweeting To A Million
It made news a couple of months ago when Ashton Kutcher hit the million follower mark on Twitter. Since then, he’s been joined by Ellen, Oprah, Jimmy Fallon, and as of this writing 19 others at the million mark. By the way, I only have 999,600+ to go – feel free to follow. Continue reading
Filed under digital media, Growing up, sports business, What's Going On
Unfeelings MOMS
I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 