Tag Archives: digital

A Higher Standard

60 Minutes

We were watching 60 Minutes Sunday evening and they re-ran a report on the dumping of computers under the guise of recycling.  This piece first ran last November and I’m surprised it hasn’t had more repercussions.  As the piece went on, getting more disturbing by the minute, I had one of those little epiphanies I have from time to time and which I like to share with you.  I realized that this piece is why professional content matters. Continue reading

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Filed under Reality checks, Thinking Aloud

Another Twitter Security Issue

Image representing Twitter as depicted in Crun...

Twitter is having issues again. Unfortunately, the problem this time isn’t as obvious as the massive fails that have kept them off-line recently. This time, it’s something way more problematic for you and me and provides another great example of how companies that don’t get social media can hurt themselves. Even companies right at the social media epicenter! Continue reading

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Filed under Consulting, digital media, Reality checks

Just The Facts, Ma’am

Men in Hats

If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question.   One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading

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Filed under Consulting, Helpful Hints, Reality checks