If you’ve spent any time around ad agencies and/or media sales people, inevitably the subject of process automation comes up. Many agencies are living in fear of Google on a lot of levels, in part because the big guys don’t do search and search’s high accountability calls a lot of other media decisions into question. One other factor is the automation of the whole buying and selling process and that’s today’s topic. Continue reading
Tag Archives: digital media
Can We Talk?
There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Filed under Consulting, digital media
More Twitter
I know I seem as if I’m spending an inordinate amount of time discussing Twitter in this space but I think that given the many changes it’s bringing (I’ll discuss in a sec), its worth the electrons. After all, Twitter as a platform has changed the way that many people and businesses communicate. It’s also become, frankly, my early warning system of news. Michael Jackson and the plane in the Hudson are just two of the stories I picked up on Twitter well before cable news or other outlets were on top of them. Continue reading
Filed under digital media, Thinking Aloud
Consult Keith 