Tag Archives: Customer service

Familiarity Nixes Contempt

I’m a little tardy in posting today and I apologize.  Funny how time slips away, as Willie would say.  In any event, I have a quick question for you and then a few data points you might find of interest.

What’s the most important factor in consumer thinking when buying electronics?  What influences the brand decision?  How about when buying clothing?  Do you think it’s the same as electronics?  Well, it is, and that factor is familiarity.  This is according to The NPD Group Brand Landscape Report and reported late last week.  Why do you care? Continue reading

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Filed under Thinking Aloud

Monitors

Public address

Image by John Wardell (Netinho) via Flickr

One of the weird experiences of playing loud rock music is that of not being able to hear.  No, I don’t mean the dulled hearing that many of us ex-musicians are experiencing later in our lives.  What I’m talking about is standing 5 feet away from someone who is singing their lungs out and watching their lips move without hearing any of it.  Watch how most bands set up – the amplifiers are behind the musicians but the PA system speakers – the ones from which the vocals emanate – are in front of the band, closer to the audience.  This is why there are also usually monitors of some sort.

You’ve seen them, maybe without knowing what they were: the boxes in front of the band that face backwards.  Today, of course, those might be prompters that show the singers the lyrics (at one point I would have attributed that need to drugs and alcohol; now it’s usually age) since most musicians seem to wear ear monitors that let the singer hear whatever mix helps them stay on time and in tune.  Good business lesson too! Continue reading

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Filed under Helpful Hints

Speaking The Language

Enoki, Buna-shimeji, Bunapi-shimeji, king oyst...

Image via Wikipedia

Given the number of times I come back from dining out and end up writing about it here, I’m thinking that maybe we should eat at home all the time. Many folks go out just for food; I seem to go out for food for thought.
In any event, we went to a local Chinese place where we’ve eaten many times. To us it’s very much like some of the best places we enjoy in Chinatown in NYC. The decor isn’t much but the food usually is. Getting the food, however, can be a challenge and it reminded me of another business point I’d like to share with you. Continue reading

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Filed under food, Helpful Hints