We hear an awful lot about privacy these days, mostly about how there isn’t any. When it comes to us as individuals, that’s not a particularly good thing but today’s rant isn’t about you and me. It’s about corporations and how they don’t enjoy quite as much privacy either, which in many consumers‘ minds is a very good – and actionable – thing. You see, if a business is misbehaving, it’s hard to keep a secret and people are demanding higher levels of responsibility from those firms with which they choose to do business. This isn’t me speculating: I have proof! Continue reading
Tag Archives: Company
Catching The Truck
Image via Wikipedia
Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it. I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.” Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base. However, that leads to the inevitable question about what happens when the dog catches the mail truck: once you’ve attracted fans and followers, what happens? Continue reading
Filed under Consulting, digital media
You Want to Win? Get Away From Me!
Fascinating, scary article on a report from Nielsen about the relationship between innovation and the physical proximity of senior management. Anyone who has ever worked in a big company isn’t going to be shocked by the news, but it turns out that “companies that take a hands-off approach with product development incubation and also employ other innovation best practices, on average derive 650% more revenue from new products than companies that do not follow these practices ” as reported by Media Post. Continue reading
Filed under Consulting, Reality checks
Consult Keith 