I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Tag Archives: business
A Focus On What
The title of today’s screed isn’t a question – it’s a recommendation. It’s been my experience that we spend an awful lot of time paying attention to and arguing about the “how” and in the process we often lose sight of the “what.” Let me explain what I mean and then you guys can straighten me out. Continue reading
Filed under Consulting


