I’m writing this post from my back-up computer. Actually, it’s the back-up to my back-up and I’ve fired it up because I’m using my real back-up to do my work since my main desktop died. Turns out there are really excellent reasons to turn your computer off at night besides the environmental concerns and those reasons involve fried capacitors (mmm…fried!). But that’s not our subject this morning nor is a rant about the evil machines that run our lives. Continue reading
Tag Archives: business
The Trouble With 5 Year Plans
Image via CrunchBase
One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading
Filed under digital media
That Fine Line
There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading
Filed under Reality checks
Consult Keith 