Tag Archives: business

Behold The Radish!

This week, as you might have guessed from the headline, our Foodie Friday Fun topic is the radish.  More specifically, the business lessons we can learn from using radishes in cooking.  If you’re like me, your exposure to radishes has been mostly through salads, at least for the most common variety, the red radish.  You might also have had daikon radish in Japanese food, and if you’re a fan of French eating you might even have smeared butter on a breakfast radish and eaten it to start your day.

Radieschen - Raphanus sativus - Marktware

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If I asked you to describe the taste and texture of the radish, you’d probably say it was crisp and firm, with a sharp (it is a member of the horseradish family, after all) taste.  And that’s where the business point begins. Continue reading

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Filed under Consulting, food

We Want Your Opinion – Let Us Give It To You

More evidence the other day about the ongoing disconnect between brands and their customers in the social media space.  It’s always interesting how consumers say one thing and those folks at brands who are responsible for listening say something quite different when asked the same question.  Today’s evidence comes courtesy of the Chief Marketing Officer (CMO) Council via Econsultancy and I think it’s good for a smile, even if it’s kind of a sardonic one.  It has to do with the results of a recent study that dealt with reasons for social media interaction with brands. Continue reading

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Filed under digital media, Helpful Hints

Uncreative Creative

I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.

English: RCA Dimensia

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But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?

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Filed under digital media