June 15, 2011 · 9:03 am
The NBC Nightly News had a report last night about kids and their knowledge of American history. Anyone who cares about either education or history would find the report disturbing and this AP article reported on the same facts:
Just 13 percent of high school seniors who took the 2010 National Assessment of Educational Progress — called the Nation’s Report Card — showed solid academic performance in American history. The two other grade levels tested didn’t perform much better, with just 22 percent of fourth-grade students and 18 percent of eighth-graders scoring proficient or better.
Beleive it or not, there are some implications to business too. Continue reading →
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Filed under Huh?, Reality checks
Tagged as business, Business and Economy, Business and Finance, business thinking, Diane Ravitch, education, Education and Training, History of the United States, National Assessment of Educational Progress, NBC Nightly News, New York University, No Child Left Behind Act, Reality checks, United States
June 6, 2011 · 9:32 am

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There’s a study out from Mojiva, a mobile ad network which says, unsurprisingly, that consumers click on mobile ads. I know – shocking coming from a company that has a vested interest in having marketers use the mobile ad environment. However, I can tell you from first hand experience with my clients that the click-through rates on mobile are pretty high. I’m not sure if it’s a function of presentation or exploration, but it’s less important than what happens (or doesn’t) next and that’s what I’d like to chat about. Continue reading →
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Filed under digital media
Tagged as advertising, Advertising network, Business and Economy, digital media, InsightExpress, iphone, marketing, Marketing and Advertising, Mobile, Mobile phone, Mojiva, Retailing, Telecommunications, Website
April 26, 2011 · 11:55 am

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I think we all know by now that politics is not a topic of conversation in this space. However, sometimes things going on in politics lead us to insights about business and hopefully that’s the case today.
You’re probably aware that there’s a “discussion” of sorts going on with respect to the Federal Budget (I use quotes because it often seems to be less of a discussion than a topic about which to issue press releases stressing one’s unwavering position as if that’s helping us all). I’m kind of amused that all we seem to hear about is how we need to cut spending (we do) and not a lot about how to grow revenues. Which of course got me thinking about it in business terms. Continue reading →
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Filed under What's Going On
Tagged as abc, Budget, business, Business and Economy, business thinking, Economic policy, Economics, economy, management, managing, Revenue, United States federal budget