One of the big mistakes I have seen over and over during my business career has been executives negotiating against themselves. I’m not talking about simple role-playing to sort out how best to attack a problem. What I mean is a group of businesspeople sitting together to plan strategy or review a contract and talking themselves out of a deal point because they believe that the other side won’t go for it even though they’ve heard nothing from the other side. Dummies! Here’s what I think is a better approach. Continue reading
Tag Archives: advice
4 Marketing Improvements To Make Now
Did you run into any friends this weekend? You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are. It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?” No one would really do that, right?
Wrong. Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day. So in no particular order, here are a few things they might think about doing differently. Continue reading
Filed under Consulting, digital media
Cooks Vs. Bakers
Maybe this is an idea for yet another reality show, but it’s a thought I have to end the week on a foodie theme. I know – we need more competitive cooking shows about as much as we need more political ads on TV but I had this thought which of course also relates to business.
Cooks vs. Bakers. That’s the thought. I think you’re really one or the other and that’s both inside and outside of the kitchen. Here’s why it might be an interesting competition and what it has to do with your office life. Continue reading
Filed under food, Thinking Aloud
Consult Keith 