February 25, 2011 · 10:20 am
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Friday at last and some Foodie Fun to go with it. I have a question for you today. When you sit at a restaurant and the server tells you all the specials, do you ask for one of each? Probably not. You may have also suffered as you listened to a server pitch you some dish you don’t really want but for which the chef overbought the ingredients and needs to sell a bunch. You just say “no thanks” and move on. So why is that so hard for someone to do the same in business? Continue reading →
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February 23, 2011 · 11:48 am
When you get past the speed limit age-wise (that would be 55 in many states), your doctor wants you to have all kinds of tests as “baselines” so when you start to complain about stuff she can see what’s changed. I was told to go get a stress test even though I tried to explain that I’d been getting them regularly for the last 30 years or more. Let’s see if you buy the explanation because she didn’t! Continue reading →
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February 17, 2011 · 1:44 pm
I was on a call this morning with the tech and ad teams from a client of mine. We’re spending a bunch of time trying to reconfigure the ad system to be more target-able (is that a word?) and flexible for sponsors. As we discussed a number of options for changing the existing content management system the discussion kept coming back to the change in work flow that the changes would mean for the editors and producers. The tech guys, who are very good at what they do, were trying to figure out logic which would prevent a CMS user from categorizing a piece of content incorrectly which could mess up the ad targeting. Given that these changes are kind of pressing and also given that the logic they were building would take a lot of time to implement, I felt a need to comment on that incongruity with some excellent advice I was given and which I’d like to pass along. Continue reading →
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Consult Keith 