I read a couple of things with interest this morning. One confused me, one made absolute sense. I thought I’d let you come to your own conclusions. The first has to do with fighting city hall (OK, actually fighting some big changes) and the second shows what a business can do when it changes the paradigm a bit and gets with the program. Everyone ready? Continue reading
Tag Archives: advertising
Tic Tac Toe
The media business is, in part, founded on the medium’s ability to deliver eyeballs to advertisers. Obviously the ability of any one medium (and I mean, for example, a TV channel, not all of TV) to do that on a large-scale has been diminished over the years. However, there is an expectation, in my opinion, on the part of advertisers that somewhere at the end of the media equation is a sale.
Part of what we used to sell in TV was the fact that there is only one ad on the screen at a time and your product is front and center. And while that’s still true, a few other things have changed which show how dumb we TV folks have become in many ways. Continue reading
Filed under Reality checks, Thinking Aloud
The Timer
I probably ought to be saving this post for Friday since what triggered it is a food thought. Then again, most of my thinking seems to be triggered by food thoughts as my waistline demonstrates.
One thing you must have in a kitchen is a timer. I have several, including one which can time 4 things at once (it’s very cool until you forget which time applies to what dish). You set a timer so that you know when things are done. That’s the big difference in digital – nothing’s ever done. Continue reading
Filed under food, Uncategorized
Consult Keith 