Satchel Paige is an often quoted baseball player. In fact, much of what he said dwarfs his sizable achievements on the diamond. One of my favorite quotes is his: “Don’t look back. Something might be gaining on you” and I thought of that this morning when I read a release on a new TvB study. Continue reading
Tag Archives: advertising
Optical Illusions
I’ve always thought optical illusions were fun. There’s a great piece in the current Scientific American that gets into the neuroscience of illusion and while it may be kind of heavy reading, the examples are worth looking at. Some of them will blow your mind, others are just funny. But you can’t believe that you can’t make your mind resolve what you know is there vs. what you think you’re seeing. Continue reading
Filed under Reality checks, Thinking Aloud
Right Here, Right Now
How are you feeling today? Is it the same as you felt yesterday or a week ago? I don’t just mean physically but also mentally. Did you have a good night’s sleep? Are you more awake as you read this than you were a couple of hours ago?
I’m asking because how we feel – our mental acuity, our mood, our aches and pains – effects how we interact with marketing. And that’s part of the problem. Continue reading
Filed under Uncategorized
Consult Keith 