If I was going to ask you to spend a good deal of money with me, I’d be smart to make sure you felt I was trustworthy and reasonably intelligent. Let’s say I’m trying to sell you a car, which is a pretty big expenditure. 
If I was to reach out to you, I might do what I could to give off an image of reliability and stability – two things I’d like in a car as well as in the salesperson selling the vehicle. Which is why something I received in the mail yesterday is so baffling and yet so instructive and so I’m sharing it today. Continue reading
Tag Archives: Advertising and Marketing
Worst Foot Forward
Filed under Helpful Hints
3 Reasons Companies Aren’t In Social (Yet…)
Let’s start the year with a quick report on a survey released over the holidays wich you might have missed (the study, not the holidays – hope you had great ones!). It comes from InSites Consulting via eMarketer and the report begins with the understatement of the year (which at this point is pretty easy to be). The topic is social media, something that as we enter 2012 is not a “what” but a “how” issue for most businesses. But let’s start at the beginning. Continue reading
Filed under Uncategorized
Uncreative Creative
I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.
Image via Wikipedia
But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?
Filed under digital media
Consult Keith 