A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another. Let’s see if you agree. Continue reading
Tag Archives: Advertising and Marketing
Looking Past Preconceptions
Let’s play a little marketing game this morning. I’ll throw out a series of facts and you put on your marketing hat and decide if the facts make you want to target this group. The point I’m going to make is that the answers may surprise you, not because you will find them unbelievable but because I’m betting that you have some preconceptions which will skew your thinking. As we’ve discussed before, I think that is a huge problem in business (and in life and political thought as well!).
Ready? Let’s play! Continue reading
Filed under Helpful Hints, Reality checks
GameStupid
Image via Wikipedia
This morning’s “stupid things companies do” report comes to us from Tech Crunch and has to do with some lunacy at GameStop. For those of you who haven’t had the pleasure, GameStop (which also runs EB Games) is kind of Barnes & Noble for games. In fact, it’s actually a B&N spin-off. Unlike their former parent, they don’t seem to have a customer-centric focus and this incident is pretty clear proof of that. But let’s see what you think and maybe figure out a few pointers for all of us along the way. Continue reading
Filed under Helpful Hints
Consult Keith 