If you were like me, you took some time off last week from many of your regular activities. Of course, given the way things work these days, engaging with your friends via social media probably wasn’t one of them. Which raises a question (the answer to which is forthcoming!): how do businesses maintain their social media presence during down time? After all, as I tell my clients, social media is not a “set it and forget it operation. It requires constant monitoring and support if you are going to participate with your customers (or fans) – they expect their friends to converse and so must you.
So how do companies do it? Continue reading
