Category Archives: Thinking Aloud

Atonement

Yesterday was Yom Kippur, the holiest day of the Jewish year. For those of you unfamiliar with the holiday, it concludes the 10 day period at the start of the Jewish calendar – Rosh Hashanah – head of the year – during which all Jews are supposed to reflect upon the past year and examine how they’re going to change their lives going forward. One also seeks forgiveness from those against whom he has transgressed – both those of this earth and higher powers. There is a lot of other imagery connected with the period – inscription in the Book of Life being a big one – but I think there’s something each of us can take as a business lesson in a non-denominational way.

We all get off track.  Sometimes it’s in little ways like eating badly or drinking too much.  Sometimes it’s in big ways like alienating our families or hurting friends who love us.  The concept in Judaism of repentance is called Teshuva  which means “return”.  I love the notion of coming back to one’s self as well as to the basic human tenets that are common to all religions and peoples.

We can take a period of reflection and “return” in our business lives as well.  The most obvious way is for us as individuals   Whom have we alienated this year?  What client have we taken for granted?  But it a bigger opportunity.  How has the business diverged from the mission?  Why have we stopped getting better and are just marching in place?  What can we be doing to grow our people but are ignoring?

We ask those kinds of questions from time to time but I guess I’m suggesting that it become a more formal process.  Set aside a period every year for “return” thinking.  A period of repentance?  Maybe, in some cases.  But in all cases a chance to change.  A chance to regret past bad actions and to vow not to repeat them.  Most importantly (this is true in the religious sense as well), to correct the transgression.  To apologize.   To make restitution.  Whatever is right and lets everyone move forward with a clear conscious and a vow to do better.

Sound like a plan?

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Taste

 

It’s always a challenge cooking for others. For me it’s not really the quantity of food or even timing the meal so that all the dishes are ready for the table at the same time. The hardest part is anticipating people’s’ tastes. For example, when I make jambalaya, I like a kick beyond that of some good andouille sausage. Finding a well-seasoned chunk of tasso along with a fairly liberal dose of cayenne can do it for me but there are very few people for whom I cook that like that sort of heat. A splash of hot sauce at the table isn’t the same thing – it’s a sharp “forward heat while cooking the spices into the dish is a slower, more mellow burn. Still, one has to know one’s consumer (as I always remind us here) so I tone it down in most cases.

Taste isn’t just something that applies to food.  It’s easy enough to season a dish in a way that makes you happy as a cook, but unless you’re a well-known chef who has developed a palate that others find appealing, you’re probably going to under-season and let people add salt, pepper, hot sauce, or whatever else makes them happy (I just shuddered as I recalled a niece pouring ketchup over a delectably spiced dish years ago). As businesspeople, we have to assess our tastes continually and remember that there are as many permutations of it as there are people.

Very few business leaders can impose their tastes on others.  Even a guy like Steve Jobs failed to do so from time to time (remember the antenna debacle on the iPhone, which was a design issue?  Customers got fed up with the dropped calls even if it looked pretty).  Listening to the social sphere, reading your data, getting regular customer service reports, sentiment analysis, and lust plain talking to people is a critical part of assessing taste.

How’s your palate these days?

 

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Shana Tova!

A shofar made from a ram's horn is traditional...

A shofar made from a ram’s horn is traditionally blown in observance of Rosh Hashanah, the beginning of the Jewish civic year. (Photo credit: Wikipedia)

Happy New Year!  I know I don’t often repeat content but as I was thinking about what to write as Jews around the world celebrate Rosh Hashanah, I went back and checked out another post I wrote on the topic.  It seems to cover it pretty well, so I’m posting it again (in case it seems at all familiar as you read!).

Last night marked the start of the Jewish New Year.  I didn’t go down to Times Square to see if they were dropping a giant knish at the stroke of sundown – probably not.  L’Shana Tova – a happy and healthy New Year to all of you.

One of the things Jews do over the next 10 days (or at least are supposed to do) is to reflect on the year gone by and think about where it took you on life’s journey.  It’s not really as much about looking back in my mind as it is about looking forward.  Oh sure, one is supposed to think about where one strayed from life’s path in terms of dealing with other humans and human codes of conduct.  We get a day of fasting next week to get that sorted out.  But it’s also a time to think about a fresh start.  Which, of course, promoted a business thought.

When do businesses stop and enter a period of reflection?  It’s obvious when they’re changing – witness Facebook last week – but I, for one, certainly wonder sometimes if those changes happen due to the momentum of previous (maybe not so good) decisions or if they’re the result of a pause, some reflection, and a willful thought by the entire organization as to the direction.  Often, I fear, it’s the former.

Jews are to use the next ten days for reflection and repentance.  I like to think of them as ten days of self-improvement.  I’d also suggest that it would do many businesses a lot of good to build the same sort of period into their corporate calendars.  Some do – they call it the budget process – but I think that’s too selective in terms of participants and goals to do much good.  Some smart CEO needs to declare it New Year’s Day for the company once a year and get everyone to do the same sort of professional reflection that many of us do on the personal side.  Identify your sins (figuratively speaking) and atone.  Faulty customer service, weak brand identity, bad employee relations, products that aren’t optimal, fostering an atmosphere of fear – these are all good places to start.

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