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Today’s thought comes from a friend. She recently had a close encounter of the corporate kind with her local cable company although which company is actually immaterial for our purposes (TWC). In fact, this could be the phone company or an e-commerce site or a doctor’s office. The reason I say this, as you’ll see, is that any number of businesses are guilty of committing the same sins as this one. But I’ll let her tell you about it. Continue reading
Filed under Helpful Hints, Reality checks
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Over the weekend, S&P downgraded the credit rating of the United States, something that was unthinkable not such a short time ago. This morning, markets worldwide are tumbling. As you know, we don’t talk about politics here unless those political activities bring us enlightenment from a business perspective and I can’t think of a more perfect example than this.
To reduce this to its simplest form, the credit downgrade was caused (and I’m NOT placing blame on either side here) by our “leaders'” inability to govern. The effects of this are mostly unfelt yet, but the ones we’re already feeling are pretty bad. But let’s keep it to business, shall we? Continue reading
Filed under Helpful Hints, Reality checks
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One would think that as media gets more specific and measurable they’d get more efficient as well. One would think, but one might just be way off the mark. I say this after reading the results of the latest Harte-Hanks study on email. More details in a minute but while companies seem to be doing a better job of getting their messages delivered to their intended recipients, those recipients seem to read them far less often and aren’t reacting as conversions either. In my mind, this is just throwing it up against the wall to see what sticks, but let’s see what you think. Continue reading
Filed under Helpful Hints, Reality checks
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