Category Archives: Helpful Hints

Disasters

Foodie Friday, and the topic is disasters. Like anyone who does a fair amount of cooking, I’ve had my share of disasters in the kitchen over the years. No, I’m not talking about the time I dropped a full pot of soup on the way to the fridge. I mean those times when the best-laid plans of the cook, as Robert Burns said, gang aft agley – often go awry.

In my case, there is a seafood sausage that has become the stuff of legend amongst those who were (un)fortunate enough to have seen it made and attempted to eat it. There was also the time that egg rolls refused to stay rolled and sent the cook (that would have been me) into a utensil throwing rage since I was cooking for my new bride and my parents and was pretty embarrassed.

There is a business point within my true confessions today. First, each of these things was a learning experience. Second, each has become a story that’s been retold over the years. While our main goal in business shouldn’t be to avoid being a bore at cocktail parties, having a few self-effacing tales in your repertoire isn’t a bad thing. The bigger takeaway is the first point.

Disasters are often the result of pushing the envelope. Hopefully, they don’t originate in sloppiness or willful ignorance or haste but rather is boldly going where you’ve never gone before, whether in the office or in the kitchen. When we fail in the latter venue, there is always some take out food we can get to serve. When we fail in the office, we can use the experience to rethink how we plan, how we prepare, and how we execute so that it becomes a teachable moment and not a complete waste. Besides – you just got another great story to tell at the party where you’re celebrating your company’s latest success!

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It’s A Secret

This Foodie Friday, I’m going to let you in on a little secret. OK, so maybe it’s not really that far under the radar, but our topic today is the hidden menu many places have. Some places call it the secret menu, and you’ve probably heard of some of them. In-N-Out Burger‘s is fairly famous in burger-eating circles, so much so that I’m not sure one can call it secret any longer. Arby‘s has one (let’s go climb Meat Mountain!), as does Starbucks, highlighted recently by the Unicorn Frappuccino (yes, but they’re a healthy 56 grams of sugar!). I could list a dozen more chains that have them but the real secret menu is at your local favorite.

English: The menu of a typical kebab shop in L...

(Photo credit: Wikipedia)

I frequent a restaurant that changes the menu seasonally. They’re happy, however, to make me one of my favorite burgers that hasn’t been offered for six months. Its availability is a secret of sorts, and I feel special when they oblige my request for it. That’s really the point of these hidden menus. Putting aside that the more outrageous items become fodder for social media amplification, it’s really about “knowing.” It’s the feeling like you’re a special member of the family and that’s the point for any business.

Turning customers into loyal customers is about care and feeding. It’s about making them feel like Norm from Cheers: everyone knows your name and welcomes you with open arms. Being in the know about the secret menu – getting something about which others know nothing – is something that any business can do. Maybe it’s a simple as a secret sale, maybe it’s a special item of food or clothing or merchandise that’s available only upon requests. No matter what it is, it represents wrapping the customer in your business and fostering community.

I don’t know if you have a special place with a secret menu that you frequent but you might think about making your business that sort of destination for your fans. You with me?

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Considering The Optics

The President fired the Director of the FBI yesterday. Even though such a thing had only happened once before (when the FBI Director was accused of using funds for personal stuff), it is well within the rights of the President to do so. In fact, the head of the FBI, like US Attorneys and White House staff, serve at the pleasure of the President (which always brings to mind this scene from The West Wing in which the staff pledges loyalty to the President using exactly that phrase).

No, I’m not (finally) wading into politics, but there is a tremendous business point to be taken from yesterday’s action. The FBI is investigating if and how the President’s campaign was (is?) tied to Russia. Firing the man who is heading an investigation into your campaign is bad optics, especially when you do so on the day when subpoenas go out. It’s also bad optics to give as a reason something for which you praised that same person a few months earlier.

Bad optics is a phrase typically used in politics which describes when politicians fret about the public perception of a decision more than the substance of the decision itself. It has little to do with right and wrong and a lot to do with the perception of right or wrong. We’ve seen a few cases of this in business very recently:

  • United Airlines kicked doctor off a plane and he was beaten up when he refused to go. Were they within their rights to involuntarily bump a passenger? Yes. But the optics, both in front of other passengers and, since everyone has a camera, the rest of the world are horrible.
  • When public schools refuse to give a hot lunch to a child or give them a cheese sandwich instead of what the other kids have because the kid’s family can’t afford to pay, are they within their rights? Yes, but the optics…
  • When a business asks workers to train their (foreign) replacements, they’re helping their bottom line but killing their reputation because the optics are so bad.

One thing we all need to do as part of our decision-making process is to consider the optics. How will this appear, regardless of the right and wrong? It does little good to be in the right when you seem to be very wrong. You with me?

 

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