Category Archives: Helpful Hints

Where Did You Learn This Stuff?

From time to time I chat with folks who are just starting their professional lives. One of the things many of them discover pretty early on in their job searches is that they have spent a lot of money obtaining a degree that might not qualify them to do much. This isn’t something new: my degrees are in English and Education which have, on the surface, very little to do with a career in traditional and digital media, sales, and sports.

The question I get asked a lot is “how did you get to where you are?” – what was my career path, etc. Inevitably, the specific knowledge one needs to advance down a particular road comes up and then the question becomes “where did you learn this stuff?”. Good question, and not as simple an answer as you’d think. Continue reading

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Filed under Helpful Hints, Reality checks

Doing Well By Doing It Right

A piece of research came out yesterday which talked about how online commerce sites treated their customers and, in turn, how those customers felt about returning to do more business.  The study was done by Foresee Results and you can download a copy of it here if you’re so inclined.

Image representing ForeSee Results as depicted...

Image via CrunchBase

I worked with Foresee when I was involved with the NHL’s online commerce business and I always found their insights valuable, mostly because they’re very actionable.  I suppose it doesn’t take a great deal of research to figure out that the more satisfied a customer is the greater the likelihood that they’ll do more and better business with you, but isn’t it nice to have data?

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Me No Want Cookie

Let’s begin this week with something that caught my eye at the tail end of last week.  It was an announcement in Media Post with the headline [x+1] Finds Way Around Third-Party Cookie Rejection.  For those of you unfamiliar with the nuances of cookies, a third-party cookie is a little tracking file placed by a site other than the one you’re visiting.  In other words, if you come to Keith Ritter Media to figure out how to hire me and my site places a cookie from a site where I’m hosting an image, thereby enabling that site to track your web browser, I’ve placed a third-party cookie.

The announcement is important for two reasons – first, many ad networks use third-party cookies to track users across sites (my site’s cookie is useless to any other site) for targeting purposes; second, because some browsers default to disallowing third-party cookies and lots of other users have set their browsers to do the same.  Kind of makes one wonder about the announcement – here’s why. Continue reading

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Filed under digital media, Helpful Hints