Sometimes things that go wrong in a business are hard to find. Sometimes we don’t even know they’ve gone wrong. It’s easy to spot the employee that disrupts a vibe of a department or the salesperson who isn’t producing. Other problems are much more insidious and require a deeper dive by management. The problem is that unless the business is under performing as a whole some managers are happy just to mosey on down the road. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
Here is an interesting post from Mitch Joel of Twist Image to start the new year. It’s all about separating the wheat from the chaff in the new media strategist space. After all, what does one need to be an expert here in our digital playground? A Twitter account? A nice Facebook page? Mitch’s point is that almost anyone can set up shop and call themselves an expert but that not everyone who does so is even remotely qualified. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
One of the joys of being self-employed and a one-man band is that I know the guys that run all the departments. The head of finance is lost sometimes but he has good people to call. The head of marketing seems crazy but he gets results. The Chief Strategy Officer is a genius. The travel office is a mess. We outsource legal. And then there’s I.T. Continue reading
Filed under digital media, Reality checks
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