I think we’ve all been in a situation where we didn’t have the right tool for the job. Maybe you tried to hang a picture using a shoe to drive the nail rather than the hammer you wish you had. Maybe you tried to do some delicate knife work using a 12 inch chef’s knife rather than the paring knife you needed. Whatever it was, you probably appreciated the need to use the right tool. Continue reading
Filed under Consulting, digital media, Helpful Hints, Reality checks
I’ve posted before about how tough times such as these provide terrific opportunity for those companies that have been managed well. Here is a good example:
Echoing comments by Procter & Gamble‘s top executive, the CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less–and his company intends to take advantage of it. The company also plans to boost spending by as much as 25% to further capitalize.
Online and other CPM‘s are down. Why is an entirely different discussion, which I think my friend Ari handled well but the fact is that one can now get more media value for the same dollars. Frankly, I’m thinking attention levels to any commercial that doesn’t feature the Sham-Wow or Snuggie or Billy Mays are way up too, providing an added benefit to spending now. If your competition is sitting on the sidelines, your share of voice goes up as well.
Hunkering down to weather the economic storm is one thing – hiding in a bunker and becoming invisible is another. People are still working and spending money and even getting new jobs.
Advertising now can be like getting on the freeway at 6AM. It’s not as crowded and you’re able to get where you want to go much more rapidly. Just be careful and make sure you don’t take any wrong turns.
![Reblog this post [with Zemanta]](https://i0.wp.com/img.zemanta.com/reblog_e.png)
Filed under digital media, Helpful Hints
When you go to a restaurant, they don’t charge you only for the cost of the ingredients used in preparing whatever it is you’re eating. In addition, you’re paying for the preparation of those ingredients, the people who serve you and see that you’re comfortable, the building itself, and a profit margin. What you’re really paying for is the value added by the kitchen staff to those ingredients and the rest of the staff in serving them. Continue reading
Filed under digital media, Thinking Aloud, What's Going On
 | Arnold McLean on They Don’t Make It Like… |
 | Bobbi M on Most Read Of 2017 –… |
 | Jenny Jenkins on Forced Endorsements |
 | Esther (Murray) Kauf… on Lessons From Mom And Dad |
 | Colorful Sisters on Critiquing The Critic |
Consult Keith 