Category Archives: digital media

MIA

Image representing Gmail as depicted in CrunchBase

If you use Gmail as your primary email provider, you had a problem yesterday. Gmail went down for a lot of the day.  From the thunder reverberating around the web, Twitter, and elsewhere, one would have thought the digital world had ended. Strangely, I use a Gmail account for my personal mail and never noticed a thing since I was accessing that mail via Blackberry yesterday. Aside from yet another example of how these machines are evil, sentient beings, the outage raises a bigger point in my mind. Continue reading

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Filed under digital media, Reality checks

Another Twitter Security Issue

Image representing Twitter as depicted in Crun...

Twitter is having issues again. Unfortunately, the problem this time isn’t as obvious as the massive fails that have kept them off-line recently. This time, it’s something way more problematic for you and me and provides another great example of how companies that don’t get social media can hurt themselves. Even companies right at the social media epicenter! Continue reading

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Filed under Consulting, digital media, Reality checks

Can We Talk?

LONDON, ENGLAND - MARCH 25: In this photo illu...

There is a study out which tries to answer the questions about the value of social media for marketers.  Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”.  How can engaging with your customers be bad? Continue reading

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Filed under Consulting, digital media