Hope everyone had a great holiday and now it’s back to business. My business brain got turned on yesterday as I read the article on the front of the NY Times business section. If you haven’t read the piece on how an unscrupulous web vendor grew his business by exploiting Google’s algorithm (my guess is it’s the same with the other search engines as well), you can read it here. The gist of it is this dirtball welcomes and precipitates customer complaints, saying they vault his business higher in Internet search results. It’s really frightening but in the almost 48 hours since it was published (on the web site Saturday night) a lot has happened. Most importantly, it shows me once again why newspapers won’t die any time soon. Continue reading
Category Archives: digital media
Channel Agnostic?
I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Filed under digital media, sports business
Here’s Why Facebook Mail Might Fail
I’m sure you’ve all read about Facebook adding email to their social platform. If you didn’t know that you can read Gizmodo’s report here and there are lots of others out there. It’s being mentioned as a Gmail killer and as a threat to Yahoo mail (the world’s biggest provider). It incorporates email, SMS, Facebook messaging and chat. Given that Facebook has half a BILLION people using its platform, it’s not hard to think that way.
But I don’t. And here’s why. Continue reading
Filed under digital media, What's Going On
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