March 23, 2011 · 11:17 am
A friend of mine sent some of us in our golf group a photo of some clubs he is thinking of buying. The clubs were displayed with a sale price and his caption was “better golf through MasterCard?” It’s a common thought among golfers – I’ll just buy a better game. As one who is constantly in search of that elusive improvement, I’ve stood in many a golf superstore and felt exactly the same way.
As it turns out, the advice I gave him isn’t bad advice for business. You see, I’ve worked with companies who thought they could buy their way to a better game too. Let me share with you what I told my friend and I think you’ll see how it applies to the companies as well. Continue reading →
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Filed under digital media
Tagged as advice, business, business thinking, facebook, golf, golf clubs, MasterCard, social media, Sport, technology, twitter, Wikipedia
March 17, 2011 · 12:00 pm
I’m sure there are more than a few of you out there who remember the “Rumble In The Jungle” in which Muhammad Ali knocked out George Foreman. It was one of the great matches and there’s a fantastic documentary about it you should watch if you want to see The Greatest in his last great bout (and at the peak of his promotional abilities!).
It was in this fight that Ali introduced the Rope-a-Dope – strategy in which you hang on the ropes and let the opponent punch himself out so you can fight back to decreased resistance. Of course, there’s a good chance you’ll make a defensive mistake and get knocked out yourself before that happens, so it’s highly risky. Naturally, this was the first thing that came to mind the other day when I saw the results of a new marketing research study. Continue reading →
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Filed under digital media, Helpful Hints
Tagged as advertising, business, Customer service, George Foreman, Harris Interactive, management, Market research, marketing, Marketing and Advertising, Muhammad Ali, Rope-a-Dope, Rumble In The Jungle, social media
March 11, 2011 · 11:35 am
Image via Wikipedia
For today’s Foodie Friday Fun post I want to talk about what the food court tells us about media. I know – exactly what you were thinking about yourself. But there really is an analogy in there.
I’m sure you’ve wandered around the mall and as you get to the food court you’ve had folks come up to you with samples of food. Maybe you had the same experience at the supermarket or Costco. Sampling isn’t exactly a new strategy, even in media. Movies have been giving away samples – the “coming attractions” – for as long as I can remember. So what’s different and why is it important? Continue reading →
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Filed under digital media, food, Thinking Aloud
Tagged as business, Business model, business thinking, Costco, digital media, economy, Food and Related Products, Food court, media, Reality checks, technology
Consult Keith 